February 10, 2014
Shop-Rite Supermarket | West Caldwell, New Jersey
The West Caldwell ShopRite Is Special
The ShopRite supermarket in West Caldwell, New Jersey is unique.
First of all, it must be an old ShopRite, because it still has the hyphen in the name.
According to a January 31st article in The Chronicle of Higher Education:
In American advertising lingo, rite makes mite. Or maybe might. The ShopRite grocery chain is the first rite I can remember. ShopRite is a postwar neologism; for a while in the fifties and sixties, the name was spelled with a hyphen (Shop-Rite), after which the logo lost its hyphen but kept the internal cap.
I am always interested in design and architecture.
Even on the inside, the Japanese design theme continues.
UPDATE 2022: There have supposedly been plans for a bigger ShopRite and to tear this one down, according to this 2021 article from JerseyDigs.
The Market Report gives a 2021 TOUR of this particular store.
You may want to read my post about The Buzz Aldrin Rock, another offbeat place.
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February 01, 2014
The Super Bowl Is In New Jersey!
The Super Bowl Is Being Played In New Jersey
I love New York! I really do! It is my favorite large city.
I've spent a great deal of time in NYC in my life, and I love it.
But despite what the NFL and the City of New York are trying to do, The Super Bowl is in New Jersey!
Now, I completely understand that most fans are staying in New York City.
The area around the stadium where The Big Game is being played is hardly a tourist mecca, although there are some very nice towns near MetLife Stadium.
There are far more hotel rooms in NYC. It will give a chance for fans to see New York. There are many wonderful things to do in New York.
The actual game, however, is being played in New Jersey.
Take that NFL!
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