Offbeat Places in New Jersey #1: Shop-Rite in West Caldwell
The ShopRite supermarket in West Caldwell, New Jersey is unique.
First of all, it must be an old ShopRite, because it still has the hyphen in the name.
According to a January 31st article in The Chronicle of Higher Education:
In American advertising lingo, rite makes mite. Or maybe might. The ShopRite grocery chain is the first rite I can remember. ShopRite is a postwar neologism; for a while in the fifties and sixties, the name was spelled with a hyphen (Shop-Rite), after which the logo lost its hyphen but kept the internal cap.
Even more interestingly, whoever built or designed this ShopRite made it with an Asian theme. I've been told that the owner at the time really liked Asian style. Not only does the front of the store have an Asian theme, but it even has endearing matching phone booths! One of the phone booths still has a working phone.
Even on the inside, the Asian theme continues. I blatantly took pictures with my camera on the outside, but I don’t think I’m supposed to take photos inside the store,
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